又是一個廣告的術語 PPC，其實這個名字經常會出現在 Google 廣告的數據報告
什么是 Google PPC Podcast
Pay Per Click 影片解説
點擊訂閱 YouTube 頻道
原來 Google 和 Baidu 是這樣收廣告費的
PPC 的英文全名是 Pay Per Click 翻譯中文是 根據點擊次數付費 PPC
PPC 只是廣告平臺向你收取廣告費的計算模式
Google 和 Baidu 的關鍵字廣告都是使用 PPC 的方式去計算廣告費
當我們在 Google 廣告平臺投放廣告后
例如當用戶在 Google 搜尋 "Marketing Automation" 搜尋結果顯示的資訊内容
像是這個 MatoGlobal.Com 的網址，還有其他的標題和副標題包括鏈接
注意1：單純顯示的情況并不會計費
注意2：直到那個用戶點擊這個廣告才會被計算費用
小結
也因為這個特點， 幾乎每一個 Digital Marketer 都會投這種關鍵字廣告
1 Comments
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